1.) Branding doesn’t need to be complicated. It may seem intimidating at first, but this isn’t a mystery or a magical incantation or a secret language spoken only by experts, it’s something anyone can learn to do.
2.) Managing a brand all boils down to one thing: people making choices. You need to understand why your brand makes each of its choices and how it will be helping everyone else make theirs.
3.) The most important thing a brand can do is offer itself, its employees and its customers a clear and direct path to success. Every interaction with your brand should provide someone with something he or she needs, including you.
4.) Your head is the most effective branding tool there is—seeing, listening, thinking, learning. Brand Management is a mindset, a philosophy, and a framework for making decisions. Technology like websites and social media only exist to share what you can create.
5.) Building a brand isn’t something you do once and check off your list. Your brand is never complete and the work is never finished. It’s a dynamic entity that is constantly being redefined every single day by you and everyone who interacts with it.
Now, are you ready to get started?