it's time to dance with your shadow
What is a brand?
A brand is like a shadow—we’ve all got one whether we choose to actively engage with it or not. Your shadow isn’t you, but it looks like you, and it’s constantly being shaped by your every movement.
Just like your shadow, your brand is an exaggerated, larger-than-life projection with the potential to leave a lasting, but often distorted, impression of the real thing.
That’s why we believe forging a strong brand is less about calling for the spotlight and more about learning how to dance with your shadow.
a fundamental approach
Where do we start?
Managing your own brand can be hard work, but that doesn't mean it has to be complicated. A thriving brand has the discipline to do these four basic things:
1.) define its own success,
2.) clearly articulate itself and what it does,
3.) engage others effectively, and
4.) make choices that foster brand authenticity.
We believe any business focusing on these four fundamentals can build a sustainable brand infrastructure and chart a clear path toward achieving its goals.
every day brand management
How can we help?
A graphic designer can imagine a timeless logo, a photographer can create beautiful images and a writer can deliver conversion-inspiring website content, but these are only a few pieces of a much larger puzzle.
How does a business find the right ways to develop and combine elements like these—often created by a variety of different sources—to build one seamless brand and make it work day after day?
That kind of organizational, big-picture thinking is where we come in. We call it "every day brand management" and it's all about building brands that can balance the daily details with their long-term goals.
it all starts with a conversation
How does this work?
We begin every new relationship with a free, no-obligation site visit and brand evaluation.
That first conversation serves as an extended introduction, demonstrates a good-faith interest in working together, and quickly identifies the most productive path forward.
Soon after we meet, you'll receive a detailed summary of our findings and recommendations, as well as a customized proposal that includes which of the following services we can offer and what they would cost.