Berkshire Brand Management, LLC helps small business owners navigate the process of creating and maintaining thriving 21st Century brands. We focus on the most fundamental elements of brand building, giving our clients the template they need to unlock their full potential for success and create a clear and sustainable path forward.

Small businesses can't survive on their own, and our team can help with everything they need to engage their customers and build relationships in their industry. This includes consulting on brand strategy, writing original content and managing social media accounts, organizing photo shoots and graphic storytelling elements, and custom designing everything from logos to packaging to websites.  

It all begins with a conversation. We come to you, tour your operation, listen to your concerns and goals, and look for all the ways we can help you become a better brand. Within two weeks, you’ll receive a no-obligation proposal detailing our findings and recommendations, including all the services we’re able to provide to help your brand communicate with others and evolve. What happens next is up to you.

Scott Menhinick, Founder & Brand Consultant

Scott has been helping creative individuals articulate and share their stories for the past two decades. Working closely with others to find the right words, themes and outlets for their work has been the central thread of his professional life, which has followed a successful through line from freelance journalism to public relations to brand management. He is best known as the founder of Improvised Communications, the full-service music PR firm he ran from 2002-2013.

Eric Lewandowski, Photographer & Graphic Artist

Eric is a photographer, designer and illustrator who specializes in graphic storytelling and identity design for craft food and beverage makers. A longtime member of the APA (American Photographic Artists), he draws on more than 20 years of experience in the art and photography industry working with a diverse range of clients, including The Boston Athaneum, Edible Boston Magazine, R. Murphy Knives, the Roslindale Farmers Market, the U.S. Association of Cider Makers, Von Winning Winery and Wegman’s Food Markets.  

Jennifer Peabody, Project & Operations Management

Jennifer loves to help small businesses find the most effective ways to get things done. After spending most of her professional life managing large-scale projects and highly integrated teams of marketing, design and IT professionals for the New England Journal of Medicine, she now offers her own clients a variety of project and business management services geared toward improving efficiency, productivity and profitability. 


Q: How does this work?

A: The first step is to schedule a free consultation. Before our meeting, we’ll ask you to answer 10 questions about your business. We’ll then use your answers in conjunction with our site visit to put together a report that will include a complete, customized proposal. There is no obligation to pursue our advice or retain our services further, but if you choose to do so the relationship will continue on from there as mutually agreed.

Q: Why should I hire you?

A: The most compelling reason is that we offer a variety of brand-building services as part of the same transaction. This means you can coordinate all your brand’s fundamental content, photography and design needs by dealing with just one person, while also benefitting from the synergy and brand continuity this provides across these various platforms. Also, we love what we do, including coming up with new ideas to help our clients achieve their goals and build sustainable brands

Q: What is your service area?

A: Our focus is on our region of the Northeast U.S. ranging from New York’s Capital District in the West to Boston in the East. Within reasonable driving distances, we’re able to work with clients in the Hudson Valley, Southern Vermont, Southern New Hampshire, and all of Massachusetts. In certain circumstances we’re able to offer a more limited range of services (consulting, etc.) to businesses beyond our region, so it never hurts to get in touch.

Q: How much does this cost?

A: Our services are available a la carte, but often overlap (for example, a photo shoot that provides images for social media, a new website and other related projects), so it’s difficult to provide an accurate estimate outside the context of a customized proposal based on the needs of each client. That said, we specialize in working with small businesses and therefore do our best to keep our prices affordable while also commensurate with our experience.

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